Letter from the Editor

Annemarie Manley

iMatterNow has launched, and we are watching with elation as it is beginning to fly! It’s amazing beyond compare to watch and work behind-the-scenes with such brilliant, passionate people, who are all already impacting their communities in powerful, meaningful ways. It’s very gratifying, to know that all our hard work is paying off and we’re truly making a difference.

As a new editor of the newsletter, I would like to give a quick thank you to you all for being such sparkling, important members of the iMatter community, and for caring and supporting us in our work. I will be helping with the newsletter in the future, and it’s a huge honor!!

Our member of the month is Becky Chung, a youth leader who has been with iMatter for a very long time. She is a hardworking, talented activist who has assumed a number of leadership positions within iMatter over the years, and is active within her community and adept at sparking movements with her passion and drive. And our article, a piece that considers the necessity of youth activism in regard to the Paris COP21 talks, comes from myself.

iMatterNow is already big and impactful, and it’s gaining momentum by the day. We are fighting for our future with all our strength, observing just how much of a difference we as youth can truly make. Alone we are strong, but not strong enough. It would mean a lot if you donated, shared this newsletter or these articles on social media platforms, or sent a talented youth our way to become a leader on the iMatter Youth Council. Thank you again for all that you do, you are a crucial part of the iMatter community.

With affection,

Letter from the Editor

Becky Chung

iMatterNow is finally here and we are ready to launch the pilot! It’s been incredibly exciting and gratifying to see the hard work from the past year finally pay off. We’ve all put in hours upon hours of work to make sure this campaign is a success; keep an eye out in your state or community for an iMatter youth leading the fight against climate change.

Our member of the month is Aaron Kirby, a youth leader who reminds me very much of Alec Loorz, iMatter’s founder. Like many youth on the council, he has founded his own organization and has spoken at countless events. And our article comes from Amanda Cronin, an incredibly talented journalist and writer; this month, she managed to interview Chelsea Clinton on her new book! It is an amazing interview and an important reminder about how youth are leading the way in many social movements, not just the climate movement.

I can hardly wait to see the results from our pilot campaign and to take the iMatterNow campaign nation-wide in 2016, and I know all you all, who have supported iMatter, will be excited to see all the work youth can accomplish when given the platform and resources. The youth leaders alone cannot win this fight – we need your help. Consider donating today, sharing this newsletter or these articles on social media, or referring a talented youth leader you know to the iMatter Youth Council. We appreciate everything you can do!

With passion and anticipation,

Monthly Updates from E.D.

Larry Kraft


Last month, the world reached an historic agreement in Paris. I am both really encouraged and realistic about the agreement. I’m encouraged because it is huge progress. To have nearly every nation in the world sign on, is remarkable. It is the first truly global agreement to address the climate crisis. And it is at least talking about the right kind of goals, net zero greenhouse gas emissions, and aiming to keep global warming to a safer level (1.5C vs 2C), though this is still probably too high.

I’m realistic because the commitments being made by governments to achieve these goals don’t add up. Plus, governments don’t have a great track record in meeting commitments on climate change. Unless we figure out how to do a lot better, and figure it out quickly, we’re taking enormous risks with the youngest generation’s future.

This is where I believe iMatterNow has a role to play. We need people to think about the climate crisis not as some distant problem, but as an urgent issue that is about the future of their loved ones. We need citizens to hold their local, state, and federal governments accountable to actions that matter. We need the United States to take a real leadership role. We need an unstoppable grassroots movement that can not be ignored.

Youth can show the way. iMatterNow is a campaign to empower passionate youth in every community to start local, holding their community and their community’s leaders accountable. I can see that it won’t stop there. Two of our youth council leaders are already plotting how they can use momentum generated in their cities to hold their state government accountable.

I’m encouraged by what I’ve seen of the iMatterNow campaign so far. I’ve seen reactions first hand in Des Moines, IA, St Louis Park, MN, and New York when passionate youth speak; people listen and are moved. Please join me in supporting the amazing youth of iMatter, and help make sure they have the tools they need to stand up for their future.

Until next month,
Larry Kraft


I’m thrilled to share that iMatterNow is now ready for pilot campaigns! As you read this, iMatter Youth Council leaders are launching campaigns in Des Moines, IA; Chappaqua, NY; Fairfax County, VA; Arlington, VA; East Brunswick, NJ; Raleigh, NC; Rancho Cucamonga, CA; Irvine, CA; Ventura, CA; Mesa AZ; and Portland OR. We’ve also launched a new website and the campaign software is coming in a few days (and will be integrated in the website). Over the coming months we’ll be learning from our pilots and adapting the campaign for national launch in 2016.

We’re also starting our year-end appeal. Last year we raised over $17,000. This year with our aggressive iMatterNow plans, our goal is $30,000. And we’ve secured a 1:1 match, so all donations up to the first $15,000 received will be worth double. Please consider a donation now.

I am so inspired every day by the iMatter Youth Council leaders. Last month, Eden Vitoff wrote something about how he felt when first learning about climate change in the 7th grade. It really hit me in my gut, and reinforced why the work we’re doing is so important and can be such a game changer.

Here’s what Eden wrote:

“I continued reading and waited for the happy ending that would say that the problem isn’t as bad as it sounds, and that climate change wouldn’t affect me. I never found that ending.”

Aren’t we all hoping to hear that climate change isn’t as bad as it sounds? Unfortunately, that’s not the case. But if you know Eden, or if you know an Eden in your community that speaks out like this, you can’t help but stop, and listen, and be impacted.

Until next month,