iMatterNow is a network of passionate youth leaders who share the vision of ending the climate crisis within our lifetimes. It’s our future that’s at stake, so we are launching grassroots campaigns all across the country, demanding that our communities reduce their greenhouse gas emissions to levels that ensure a healthy planet for ours and all future generations.


Sign the Petition to Get Started


Build a Team to Lead a Campaign


Present the Youth Climate Report Card to City Council

Build Momentum to Pass the Climate Inheritance Resolution


Sign the Petition to Get Started

The petition demands that our communities do their part to end the climate crisis within our lifetimes. Once you sign the petition, you can create an account and start the campaign quests on the iMatterNow Dashboard.

Why a petition? ▾

By gathering signatures on a petition, teams across the country can show the groundswell of support, from both youth and older generations, for real action. Not everyone has the time to start or join a campaign, but the petition makes sure every voice is heard.

Who will it be delivered to? ▾

The petition will be delivered by teams to city councils across the country. Check out the rest of this page for more information on the broader campaign.


Build a Team to Start a Campaign

iMatterNow campaigns are run by teams of youth leaders in schools and communities across the country.

Who can participate? ▾

The campaign is designed for high school and middle school students. But there are also younger youth and college students currently running campaigns. And while the campaign is designed to be run at schools, you can start one with a homeschool group, faith group or just a group of passionate friends.

What’s the time commitment? ▾

Depending on the size of your team and how you split up tasks, you will likely be working on the campaign from one to three hours every week. Some weeks you won’t have much to do, others you’ll have more. Every city is different, so the length of the campaign will vary. Some can take as little as three months and others might run for the whole school year. (And the end of this campaign is only the beginning of your work as an activist!)

How are the teams supported? ▾

Once you sign up to start or join a campaign, you’ll have access to the iMatterNow Dashboard. On the Dashboard, the campaign has been broken down into a series of “Quests” that you and your team can use to plan and track your campaign. iMatter staff, regional organizers, other youth leading campaigns, mentors and partner organizations will also be regularly available to provide support and training as needed.

Does the campaign have to be done in teams? ▾

Because iMatterNow is meant to influence your entire community, it has been designed to be done in teams. The Quests will help you form or find a team. If you aren’t able to find or create a team and would still like to be a part of the movement, apply to join the iMatter Youth Council here.


Present the Youth Climate Report Card to City Council

The Youth Climate Report Card is a simple, science-based tool that measures how well a city or community is currently doing at reducing greenhouse gas emissions to the levels needed to end the climate crisis. The Report Card sets that target at reaching net-zero human emissions by 2040.

How are the grades calculated? ▾

Working from the largest contributors to greenhouse gas emissions in the United States, the Report Card is based on the areas a city can impact, and data that is generally publicly available. An A-F grading system then evaluates a city’s action (or inaction) to reduce greenhouse gas emissions to levels needed to end the climate crisis.

Report Card grades are based on real data, the presence of programs with appropriate goals, and concrete actions. Science from one of the world’s leading climate scientists, Dr. Jim Hansen, was used to determine appropriate goals.

What does net-zero human emissions by 2040 mean? ▾

A team led by one of the world’s leading climate scientists, Dr. Jim Hansen, have indicated that preserving a planet similar to that on which civilization developed and to which life on earth is adapted, requires reducing the level of carbon dioxide in the atmosphere to at most 350 parts per million (from today’s level of ~400ppm) by the end of the century. And the scientific prescription for achieving this level required at least a 6% annual reduction of carbon dioxide emissions globally (starting in 2014/15) in addition to a substantial increase in the amount of carbon stored in the biosphere (through, for example, reforestation and changes in soil management practices).

Reducing the concentration of carbon dioxide in the atmosphere will require human related carbon dioxide emissions to shrink to where it is less than the amount being absorbed by the earth (or go from net positive emissions to net zero emissions to net negative emissions).

By saying “net zero,” it leaves a bit of practical wiggle room for some continued but drastically reduced emissions (the Report Card assumes 10-15% of today’s levels), as long as they’re balanced out by natural factors that remove carbon pollution from the atmosphere, or possibly by purchasing a small amount of carbon offsets.

A Climate Action Plan that achieves net zero by 2040 is graded as an A and includes about a 9% per year reduction, while achieving net zero by 2050 is about a 6% per year reduction. As the 6% is the average of what is needed globally, it is assigned an average score of C.The reason iMatter is pushing for a 9% per year reduction is because the global effort will have a far better chance of success if the U.S., as the world’s largest economy, and the largest cumulative emitter of greenhouse gases by far, takes a real leadership role.

How do I find and enter data? ▾

The Report Card is a simple online form that includes tutorials and answers to common questions on where or how to find specific information.

Some of the information needed to complete the Report Card can be found online, but it is essential to reach out to someone in city government and collaborate with them to fill in the data. The tutorials will walk you through how to do this.

Once you have filled in all of the data, iMatter staff and mentors will review your work and generate a PDF of the Report Card (as well as a detailed description of how the grades are calculated) that you can then share with your team and use to begin preparing to present to City Council.

What's involved with presenting to City Council? ▾

You and your team will then schedule a time to present the Report Card to your City Council. The Quests on the iMatterNow dashboard will guide you through the process of scheduling and preparing for the presentation.

Check out the St. Louis Park, MN team’s presentation!

What if a Report Card has already been completed for my city? ▾

If a team in your city has already completed and presented a Report Card, your team will also appear in front of City Council to endorse that Report Card. Imagine if teams from all the schools in your city showed up week after week to endorse the Report Card!


Build Momentum to Pass the Climate Inheritance Resolution

With the completed Report Card, teams will organize their peers, work with city council and build momentum for passing the Climate Inheritance Resolution, where cities commit to doing their part to end the climate crisis within our lifetimes. Teams will work on everything from gathering signatures on a petition and giving presentations to getting covered in the media and organizing community-wide marches.

How will my team organize and build momentum? ▾

The Quests on the iMatterNow Dashboard will guide you and your team through all of the potential activities you can do to organize with your friends and classmates and build momentum for passing the Resolution. The Quests specifically cover the petition, media, presentations, public art projects and marches. If you have other ideas that aren’t included in the Quests, the iMatter staff and mentors an help you put together custom plans.

Why focus on a Resolution? ▾

A Resolution is a formal commitment made by an organization or body of Government to put their values into action. It is a concrete and passable action that can be achieved in a short period of time.

What’s included in the Resolution? ▾

Every team will need to customize the Resolution so it works for their community. Cities range from having no plan at all to a pretty good plan that only needs to do a little more to reach net zero human emissions by 2040.

Here is the template:

“A resolution expressing the commitment of the City Council to creating a Climate Action Plan that lowers emissions to levels that ensure a healthy future for its youngest citizens and every generation to follow.”

Is the Resolution a law? ▾

No, it’s not a law. Laws can take a ton of time, money and coalition-building to pass. (You can talk to your city council member about it, though, if you feel it is possible to bring a “Climate Inheritance Law” to the table!) A resolution is simply a formal commitment that puts your city on record to follow through with their intention to protect your future from the crises created by an imbalanced climate.

Then what’s next? ▾

Once the Resolution has passed, teams will have concrete goals to put pressure behind. Your team will be involved in monitoring implementation of the entire Resolution, but can also work on a particular area that needs improvement (e.g., waste management).

Your team can also find and mentor new youth leaders to keep your city on track with their commitments as you and your peers move on to your next leadership roles.

iMatterNow Campaign IRL

Passionate youth leaders are running iMatterNow campaigns in schools and cities across the country. Here are some of the real life stories of the work they’re doing and the impact they’re having today.