OUR STORY

OUR STORY

Alec Loorz started iMatter (then Kids vs. Global Warming) in 2007 when he was 13-years-old because he couldn’t find another organization to take him and his goal to end the climate crisis within his lifetime seriously. He founded iMatter with the belief that our generation can be the ones to break through the politics and the denial, and inspire our leaders to govern and live as if our future matters.

quote-openiMatter is an organization of youth and adults who are all passionate about the same issue of climate change, who all recognize the power the youth voice has to inspire other people about the issue and inspire them to get involved too.quote-close

HALLIE TURNER
iMATTER YOUTH COUNCIL MEMBER

Since then iMatter has grown, from our original community projects involving SLAP (Sea Level Awareness Project), and Alec’s presentations, to global youth marches, national campaigns and legal actions. Learn more about Alec and our history here.

Our work now includes youth leadership training and empowerment to address the climate crisis at the grassroots level. Our primary focus in the coming years will be our new iMatterNow campaign. Read more about the campaign and get involved here.

Our Mentors

While iMatter is driven by youth, we have support from some amazing adults. We operate in a holacracy, providing an equal voice for youth and adults to work together.

Our Mentors

While iMatter is driven by youth, we have support from some amazing adults. We operate in a holacracy, providing an equal voice for youth and adults to work together.

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LARRY KRAFT

Larry is the Chief Mentor of iMatter. He has managed in many different kinds of organizations, from startups to multi-billion dollar companies. In 2013, Larry left his job and he, his wife, and two children set out on an environmentally focused yearlong trip around the world. Read more about Larry here.

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VICTORIA LOORZ

Victoria, Alec’s mom, is the Campaign Director and co-Founder of the organization. Also trained by The Climate Reality Project, she is devoted to creating space for kids to thrive as leaders.

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ALEC LOORZ

After some time away from the activism world, Alec is now closely involved again with iMatter, working on messaging, videos, presentations, and mentoring other young people as they step into their voice and become leaders in their communities.

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MEGAN SHERIDAN

Megan is the marketing and communications mentor for iMatter. Coming from an unfulfilling career in advertising, she is committed to helping youth find, raise and share their authentic voice.

Expert Mentors

Expert mentors offer guidance in specific areas of expertise.

Expert Mentors

Expert mentors offer guidance in specific areas of expertise.

HARRIET SHUGARMAN
Executive Director
ClimateMama

JIM MERCADO
Principal, Co-founder,
Creative Director,
Sic’Em Advertising

AUDREY MANN
President
Mann Cronin PR

JEFF ELTRINGHAM
Director of Interactive Marketing,
Digi International

KEVIN AKINS
Associate
Anzalone Liszt Grove Research

FRED HABERMAN
CEO & Co-founder
Haberman Agency

BRIAN WACHTLER
President
Haberman Agency

TEAM AT HABERMAN AGENCY

KATE HARTMAN
Interactive Designer

Advisors on our iMatter City Climate Report Card:

DAVID ALLAWAY
Policy and Program Analyst,
Oregon Department of Environmental Quality

BRIAN HOLLAND
Director of Climate Programs,
ICLEI – Local Governments for Sustainability USA

ELI YEWDALL
Senior Program Officer,
ICLEI-Local Governments for Sustainability USA

PAUL KROENING
Supervising Environmentalist,
Waste Reduction and Recycling Unit, Hennepin County, MN

MATT McRAE
Climate and Energy Analyst,
City of Eugene, Oregon

RYAN GRIFFIN
Managing Consultant,
See the Forest, LLC

MARTHA CAMPBELL
Sr. Associate – Communities,
Rocky Mountain Institute

KAITLYN BUNKER
Ph.D., Associate
Rocky Mountain Institute

The following organizations have endorsed the iMatter
City Climate Report Card, encouraging its use by communities:

PROJECT DRAWDOWN
Learn more about Project Drawdown

NATURAL CAPITALISM SOLUTIONS
Learn more about Natural Capitalism Solutions

MOMS CLEAN AIR FORCE
Learn more Moms Clean Air Force

GREEN SCHOOLS
Learn more about Green Schools

Advisory Board Members

Advisory Board mentors offer advice and support on the overall direction of the organization.

Advisory Board Members

Advisory Board mentors offer advice and support on the overall direction of the organization.

Mathias Samuel
Advisory Board Chair,
Principal, Fish & Richardson P.C.

Russell Greene
President, People Demanding Action;
Co-Chair, Justice Action Mobilization Network

Lisa Grove
Partner,
Anzalone Liszt Grove Research

Martha Campbell
Sr. Associate – Communities,
Rocky Mountain Institute

CASEY Helbling
Founder/CEO,
Software for Good

Becky Chung
Oxford Academy High School,
Cypress, CA

Olivia Loorz
El Camino High School,
Ventura, CA

Annemarie Manley
Nyos Charter High School,
Austin, TX

Aaron Riffenburgh Kirby
Portland Community College,
Portland, OR

Jordan Husney
CEO at Parabol (start-up),
Former Vice President of Platform at Quirky

Alec Loorz
Co-Founder,
iMatter

Hunter Lovins
President
Natural Capitalism Solutions

Jeff Blodgett
Political & Advocacy Consultant and Former Executive Director
of Wellstone Action

Dan Cramer
Co-Founder,
Grassroots Solutions

Amanda Cronin
Horace Greeley High School,
Chappaqua, NY

Rebecca Laurent
University of Illinois
Champaign, IL

Anna Aguto
Sidwell Friends High School
Washington, DC

Development Partner

Development Partner

SOFTWARE FOR GOOD
Minneapolis-based digital solutions firm designing and implementing our iMatterNow campaign software.

Strategic Advisor

Strategic Advisor

GRASSROOTS SOLUTIONS
A Minneapolis-based purpose-driven engagement firm that led the successful Minnesota gay marriage campaign, and has consulted on the national campaign.  Working with us on campaign strategy, program tactics, training development, and data-driven community targeting.

Intellectual Property Partner

Intellectual Property Partner

FISH AND RICHARDSON
A leading global law firm practicing in the areas of intellectual property and litigation. They help iMatter with intellectual property matters including trademarks and copyrights.

Technology Partners

Technology Partners

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iMatter uses zapier to automatically connect forms to databases. It is used in the creation of the Youth Climate Report Card as well as with our sign-up forms.